The 20 Essential Words Online Marketing

Retargeting RTB, CTA, conversion, display advertising, online marketing engagement. The is full of technical concepts that every marketer should know and actively use if you want to implement a successful marketing strategy network.

Online Marketing

But sometimes we confuse the meaning and practical doubts arise as. What is the difference between CPA and CPL? Does Remarketing is synonymous with display advertising?

To find out for sure in Ve Interactive has prepared a list of the 20 most important concepts of online marketer, you should learn to speak fluently perfectly fluent in the online sector and e-commerce. Take note.

Landing Page

Called Landing Page to page through which a user reaches a site. In the case of capture leads campaigns are those where there is a registration form and exclusive information about a product or service. The most common way to land on a landing page is a link after clicking on a banner ad words, or post on blogs and social networks.


They are those who have shown an interest in a product or service from a company, either directly or indirectly (through related content, etc.) a lead is considered to that from which the company gets at least one data contract through which you can access the person to offer their services.

Affiliate marketing

A variant of marketing is, promoting products and services of a web site through affiliate networks that handle marketing perform different actions to get it. Affiliate networks get a percentage of each sale generated by their traders.

Conversion / conversion rate

It is the percentage of visits to a website that “make” (in eCommerce, usually converted to “sale” is associated, although a more accurate definition would be “achieved objectives”). For example, in a social network or web with Premium model / Freemium business, the conversion would be user registration.

CTA. Acronyms Call To Action

This is the message that prompts the user action in a campaign. Online marketing is usually presented as a button with bright, bold colors. Some examples: Buy now / Get your prize / Request information.

CPA. Stands for Cost per Acquisition

It is a payment model of online marketing campaigns by which a customer pays your dealer a percentage of sales generated by its services. The customer only pays for the sales it generates.

CPL. Cost per Lead ,follow

The Pricing model by which the advertiser pays a fixed amount each time you send a contact qualified quantity. Usually they obtained through forms agreed between the advertiser and the provider of online marketing services with a minimum of data completed.

CPC. (In English PPC) Acronym for cost per click

Payment model based solely on clicks that are made on online marketing activities. The advertiser must pay a fixed amount previously only when the user clicks. The most common model is Google Adwords CPC.

CPM. (In English PPM) Acronym for cost per thousand impressions

Payment model based on the impressions that action has marketed on the web. The advertiser must pay for every 1000 impressions you receive the action regardless of whether or not there is a conversion.

CTR. Click acronym Throw Rate

It is an indicator for measuring the effectiveness of online advertising campaign. The ratio of clicks is obtained by dividing the number of users who clicked an advertising piece, the number of prints displayed in the same (the number of people who saw this piece), expressed as a percent.

KPI. Acronym for Key Performance Indicator

It is a measure of the level of performance of a process based on previously defined objectives. It is used to measure the effectiveness or otherwise of a particular action according to the objectives.

RTB. Real Time Bidding acronyms

It refers to the means by which ad inventory is bought and sold by printing, through instant auction similar to the financial markets. With a real-time bidding, ad buyers bid for an impressive and, if they win, the ad appears instantly on the web.

ROI. Acronym for return on investment

It is an indicator to measure the performance of an action in economic terms.

Retargeting / Remarketing display

It is a marketing technique that offers intelligent online advertising to users who have previously visited a web site. This type of advertising shows related behavior as the user has previously had on a website or online store ads.

Remarketing / Remarketing email

It is a marketing technique that involves re impact users who have visited a web page via email, when, for example, have failed to complete the purchase process, in the case of an online store.

Advertising displays

It is a type of online advertising (the other is advertising classified advertising – SEM) shown in different visual elements of online advertising field (banners, takeovers or skyscrapers with some of the most common formats).

Bounce Rate / Rate bounce

It is a term used in the analysis of visitor traffic on a website. A rebound (in English bounce) occurs when a navigator leaves the site after viewing a single web page in a few seconds.


The funnel (funnel) sales is the process by which a company engages customers. It is mostly used in recruitment processes for eCommerce and ranges from capturing the lead until the closing of the sale. In the case of an online store it covers the entire purchase process the user, including this be able to leave the site and return to it after being hit by retargeting actions.

Product Feed

It is a file composed of the attributes of the products of an online store organized so that each product can be displayed in a unique way, through advertising, email, etc. Usually a feed product contains a product image, title, product ID, advertising copy and product attributes.

Abandonment Rate / Rate of abandonment. It is a specific term of online marketing eCommerce stores that refers to the percentage of people who abandoned a purchase process before finalizing on an online store.