How SEO Can Harm Your Website

There is a lot of interest these days in how search engine optimisation (SEO) can help your website or blog perform well on the search engines. The general thinking seems to be that if you can just get this right you will hit the jackpot and you will be a celebrated internet entrepreneur. But not many people are aware of the fact that sometimes SEO could have the opposite effect and could actually be harming your website. Some of the issues of this imbalance will be looked at here.

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Keyword Stuffing.

One of the golden rules of SEO is that you need to have the right keywords in your articles if you want them to perform well with the search engines. But what can actually happen is that people tend to fill up their content with keywords to such a point that they can often become unreadable. But this is a huge mistake because what normally happens is that even if one of your pages has an article like this, visitors can be turned off and may just leave your site and never come back. The priority always has to be quality writing, and keywords should flow naturally in the text.

Link Farms.

Another much talked about aspect of SEO is getting plenty of links to your content. This results in many owners of websites paying for links from what is known as a link farm. Most link farms should not be used, although there are a few which are quite good. Links pointing to your site which are coming from the wrong websites could end up having the opposite effect to what you had hoped.

Black Hat SEO.

Black hat SEO refers to all those things that involve breaking the search engine terms of service. You may have some limited success with these methods but they could also get your website banned from the search engine completely.

All website owners understand the advantages of getting Search Engine Optimisation. SEO firms can help you with your website by many means, and some of these are Backlinks. Don’t play Russian roulette with your site, so get a good SEO company in to help. But SEO is only part of the equation, Web Hosting Reviews are equally important.