Marketing best practices and tactics for both online and offline projects change over time. The best marketing methods from two years ago are outdated and no longer reflect the best ways to get your brand in front of new eyes. The past year brought even more change than usual as more people jumped online and daily routines were thrown out the window. Many of the drastic and unforeseen changes from last year are still here, and people are putting together new routines to make the most out of 2021.
Businesses should also be looking at new plans and strategies for 2021. Businesses should be marketing online and offline to stay relevant in 2021, but you must use the methods that will bring the best results. There is no single way to guarantee your marketing efforts will work, as the best practices are a combination of popular and proven methods. Below are just a few of the most popular marketing methods for businesses in 2021.
Use All The Available Marketing Methods
There is no reason to limit your brand to only a few types of marketing where there are so many to choose from. You do not need to only focus on SEO and ignore the other options because the results you get from one method will never compete with the results you can get from putting various methods to work. Use direct response marketing for fast results and data, but do not expect SEO marketing to give you results in the same time period. Social media marketing with posts, paid slots, and influencer marketing is a massive area you can explore to bring in new customers. Old fashioned methods like physical mailers and email blasts also still work in the modern environment, but the global sustainability focus is pushing out paper mailers.
Be Human And Personable Rather Than Just A Brand
Customers want a connection rather than feeling like the businesses around them are just faceless for-profit entities. It is not enough to sell good products at a reasonable price because the space has so many options. If you want customers to think of your brand fondly, you must put in the extra effort to humanize your company and connect to customers as people rather than income generators. Ask customers questions, start a content contest for customers to win prizes, and do community outreach to connect with your audience. Share stories from your team behind the scenes show the process of making a new graphic design that will show up in an ad soon, or use live chat features on social media to talk directly with your community. The more you open up and show your humanity, the better as customers will naturally connect with your brand’s human side and show potential customers you are more than just a money-making engine.
Own Your Mistakes And Take Accountability
Every brand, every company, and every human will make a mistake at some point. While mistakes are inevitable, the general advice for handling mistakes as a company has been to deny, ignore, and push under the rug, but these methods are not acceptable anymore. Customers are more intelligent than ever, and they will notice when a business messes up without apologizing or even acknowledging the issue. It is a much better look and tactic to fully explain the issue or mistake, take responsibility, and make a plan, so it does not happen again.
Customers do not expect businesses to be perfect, but they do expect businesses to clean up their messes. So swallow your pride, own your mistakes, and take accountability rather than trying to hide. Your customers will appreciate the honesty, and it makes your company look better overall. Being honest and transparent will always win you more points than trying to hide a mistake.
Marketing is an extensive term that encompasses many different methods, viewpoints, and disciplines. Marketing tactics like direct response and email newsletter are tried and true methods every business should use. However, marketing goes beyond posting ads as businesses also need to humanize to attract new customers. Show the personality behind your brand and move away from being just another business trying to sell things. Part of humanizing your brand is accepting and owning your mistakes in public. The more honest and transparent your brand is, the more customers will respect your brand.