The world of digital marketing changes at the whims of the internet, and staying cutting-edge means your skills must evolve. Top searches change second by second, and interest in a business waxes and wanes just as fast, but there are several static elements of the digital marketing process that, if prioritized, will help you become a digital marketing pro.
Advance and Refine Your Skill Set
Staying organized and diversifying your skills is vital to the success of each digital marketing campaign. First, take advantage of the explosion of free online courses available on the internet, where you can keep yourself up to date on the newest digital marketing trends and techniques. If online courses aren’t for you, there are numerous apps available to help with social media management, or even connect you with influencers who have had success promoting similar products. Finally, learn what change management is in project management. Being flexible enough to pivot a digital marketing campaign as needed, is a critical element of all marketing success.
Stay Up-to-Date With SEO
Search engine optimization, or SEO, is a priority for any digital marketing professional. Keeping up to date with SEO trends, top keywords and searches, gives you a distinct advantage over businesses who are hoping to organically move up the search engine rankings using traditional, and played-out, marketing buzzwords.
Explore the Market
Your knowledge of the market space you are trying to occupy is how you differentiate yourself from other marketeers and business owners. You can’t sell sand at the beach, even if your sand is decidedly the best sand on the market. A knowledge of the market will help you shift your digital marketing plan and goals in real-time, and make you an industry expert shot-caller, while others wait for you to set the trends.
Be Aware of the Latest Trends
Digital marketing is a trendy industry, with each campaign (ideally) doing something new and different to attract the attention of customers. A few years ago, podcasts were developing a cult following, when forward thinking marketeers and business owners decided to incorporate the burgeoning industry in their digital marketing strategies. Today, 81% of podcast listeners pay attention to podcast advertising, much of which is done by the host, adding an element of personalization to each advertisement. Those who got in on this trend early are reaping the rewards now, while slower moving enterprises are just exploring the space, which has become significantly more costly and competitive.
SEO writing, classes and market research will only take you so far, without the by-the-numbers analytics to see where you are succeeding and failing. Many struggle to even manage multiple social media platforms, webpages and webinar or blog campaigns, even without the added complexity of analytics. If you ensure your data is collected and stored centrally and can be digitally organized into easy-to-read charts, graphs or reports, you can easily harness the power of the internet to see what customers want, and how you can reach them with your next digital marketing campaign.
Write Great Content & Compelling Messages
Content without a message is amateur hour! When a consumer makes a decision to buy a product, they first learn about the product, and then equate it to a personal situation or need. All content you produce for your business and digital marketing campaign should be entirely unique, and include valuable information and a clear message and call to action. If your marketing material is convoluted and hard to read, customers assume the product will be hard to buy and use – simply put, they won’t be able to form a personal relationship with it. Make sure your digital marketing material tells a story and provides customers a clear path to take action if they like your product.
Digital marketing is not as simple as starting a Facebook business page and watching the customers seek you out (or we’d all be millionaires and influencers). All businesses, no matter the size, must first get the chance to explain to customers why their product is the best choice. Digital marketing is the process of using technology to get that information into the hands (and heads) of customers. With the right combination of constantly evolving skills, your digital marketing skills and business profits will go from “so-so” to “pro!”