An Exercise in Blogging, Money and Business Promotion Sat, 05 Sep 2020 05:08:57 +0000 en-US hourly 1 How B2B Companies Can Improve the Customer Experience Sat, 05 Sep 2020 05:08:56 +0000 B2B organizations obviously don’t behave like B2B companies. To elaborate, B2B companies market, advertise, and present themselves differently than businesses that interact with consumers directly. Yet, that doesn’t mean professionals in B2B organizations can afford to overlook the customer experience. Indeed, many B2B sales are based on personal relationships and client satisfaction, which makes it all the more vital for B2B companies to deliver positive results as often as possible. With that in mind, today we’ll explain how B2B organizations can prioritize and improve the customer experience for their partners. Check it out here:

Monitor Feedback

Some B2C companies have hundreds of interactions with customers on a daily basis. And those customers aren’t shy about providing feedback in the form of online reviews, social media posts, and referrals. On the other hand, some B2B companies only make 5-10 sales a year. This means that B2B sales pros have to be much more diligent about monitoring customer feedback when they get it. What’s more, it’s often a good idea to solicit that feedback by sending out surveys on a semi-regular basis. If a big client is unhappy with any aspect of your product or service, you need to learn about it ASAP.

Improve Performance

In many ways, B2B transactions are more “technical” than they are “emotional.” So it only makes sense that bolstering your company’s product and service performance will only make your business more viable. This could mean anything from adding new product capabilities to streamlining your order fulfillment process.

Reward Loyalty

As we’ve touched on above, some B2B organizations rely on 5-10 massive clients to maintain their revenue streams. Understandably, client retention is integral to B2B business success. In order to make sure you don’t ever lose a crucial client, it’s a good idea to introduce reward programs and to offer special bonuses or discounts for your most loyal clients. Doing so will let your clients know that you don’t take them for granted and incentivize them to renew their contracts when the time comes.

Align Your Tactics

Enhancing the customer experience often comes down to managing expectations. That’s why B2B companies need to form cohesive marketing, advertising, sales, and customer-service strategies. When these departments are out of alignment with each other, customers are almost guaranteed to experience some level of confusion or frustration. Do your best to make sure everyone on your team is on the same page –– regardless of their position in the company.

Conclusion Whether your B2B company manufactures complex equipment like 5 ml serological pipettes or basic school supplies, these tips will help you cultivate more positive customer relationships and outcomes. Keep them handy at all times!

How Mobile Casino Gambling Has Revolutionized the Gambling Industry Tue, 30 Jun 2020 12:22:07 +0000 The online gambling industry isn’t a huge growth phase. An industry that started out as one on the fringes of gambling, has matured into the fastest growing segment gambling.

A few of the reasons for the success is first, the standardization of laws around online gambling. Today most countries have legalized online gambling in one form or another.

Along with this has come International bodies that set standards and rules for how companies can operate and treat their gambling customers. Additionally, there have been major advances in online security so that gamblers don’t have to fear that their money will be stolen.

The newest and fastest growing area of online gambling is mobile casino gambling. This business continues to show double-digit growth every year with no signs of slowing down. The best online casinos offer the widest range of casino games, the easiest gameplay, and the most gambler friendly rules. For a sample of how the best online casino websites operate, check out

No Need to Travel 

When you play casino games on your mobile phone or tablet computer, you eliminate the need to have to travel to a casino. Even if there is a casino in your city, it is likely a drag to have to travel to it in order to play your favorite games. You probably have to drive a good distance, find parking, make your way through the crowds, hope that the game that you want to play has seats available, and then hope that they continue to play that game as long as you were there. When you add in the fact that the coronavirus and its social distancing requirements is making things even more difficult, traveling to play your favorite casino games is not a good idea. So you can stay at home or anywhere else while you play and this is one of the primary reasons the mobile gambling industry is growing so fast. 

Play Anywhere

One of the coolest things about playing mobile casino games is that you can play them on the go. No matter where you are as long as you have an internet connection you can enjoy your pick of Blackjack, Bingo, craps, roulette, slots, video poker or any style of regular poker.

Play Any Time

The majority of casinos keep long hours and some are open 24 hours, but even those that open all the time do not have every game available when you want it. Sometimes you have to wait long hours before you can play the game you want.

You can play any game you want on a mobile casino any hour of the day. The games are always ready and you can play as long as you like.  

Fast Adoption of New Games

Sometimes casinos are slow to adopt new games or new versions of popular games. Mobile casinos however typically get all new and new versions of games fast. These platforms have the largest selection of games and any version you like is usually there. With so many amazing benefits, it is no wonder that mobile gambling continues to grow in popularity with no signs of slowing down.

Benefits of Cash Buyers for Investment Real Estate Wed, 17 Jun 2020 15:44:03 +0000 To buy a piece of real estate with cash, or with a mortgage, you will need quite a bit of liquid assets, but there are many benefits of using cash for investment real estate transactions, for both the buyer and the seller. You can find forums dedicated to help you find investment properties to buy or list them to sell which can help make the process even more beneficial.

Quick Purchase

One of the benefits for both the buyer and the seller is that with cash buyers real estate, the deal goes through a lot quicker than with other types of financing because you will not have to go through the mortgage process. This can let the seller invest that cash into another property right away while the buyer starts any renovations needed to set up shop.

No Interest

When you pay in cash, you will not have any interest building on a mortgage loan and you will own the property free and clear. Any funding you need for renovations or improvements can come from reserved cash or other financing options without having to worry about overextending your credit and defaulting on a loan.

No Credit Risk

With cash transactions, a poor credit score does not have to keep you out of the investment process and can actually help you from putting more loans on your credit history. This means that if the property value decreases, your credit will not take a hit from owing more that you put down on it. There is no risk of defaulting because you have not taken out a loan, which can cover your credit if something goes wrong with cash flow.

Not every real estate investor or property sale will benefit from using cash for purchases, but there are some benefits for those looking for a quick transaction without the risks which come with mortgage loans. Cash sales save you from the mortgage approval process, interest rates and risks to your credit score.

5 Benefits of Vehicle Wraps Thu, 19 Mar 2020 07:09:01 +0000 When promoting a business or a brand, it is important that you can promote in places where people can see them. Some businesses would focus on posting their promotions in public areas like parks, shopping malls and in large billboard towers on highways. But, did you know you can also promote using your vehicles?


Vehicle wraps or car wrapping are now becoming popular for businesses as a way to promote their products, services and brand. No matter what industry your business is, you can use vehicle wraps for your needs. You can be as creative as you want with them and you don’t have to pay for monthly rent for the ad space you are using.

Aside from being affordable, here are the five major benefits of vehicle wraps that you should consider when trying to find ways to promote your business or brand:

  1. Higher impression for a cheaper cost

Vehicle wraps can get more impressions compared to other types of advertisements. From the time you get the vehicle wrapped to the time you retire the vehicle, you can easily get 30,000 to 80,000 impressions daily depending on how often your vehicle is driven around the area. You will even get impressions even if you drive your vehicle during the weekends.

If you compute the impressions you can make for a year and how much you invested for them, you can make as much as 11,000,000 impressions per year or around $.050 per one thousand impressions. Vehicle wraps vary in prices depending on how large your vehicle is and what type of vehicle wrap you request. Usually, they can start around $300 and they can last all year or more.

If you promote on TV or in billboards, you can spend around $20 to $50 per one thousand impressions and that is a lot of money. You also have to constantly renew your advertisements so it will be shown a lot of time.

  • 24/7 promotion

Vehicle wraps are also ideal because you don’t have to worry about people not seeing your promotion because they have to catch it on a certain time slot on TV or radio. TV and radio ads are always short and it won’t be repeated as much as you want to because of how much you paid for airtime. You also have to compete with other ads that are also shown alongside it. Furthermore, you will need to pay for a new fee once a new campaign kicks in.

With vehicle wraps, your promotion happens 24/7. Whether your vehicle is out for deliveries or parked in a parking lot, people will be able to see your advertisement clearly. They will also have more time to take in your message because they don’t have to worry about it disappearing too quickly. They can take a photo of your vehicle wrap and peruse the message at their own leisure.

  • Improves your image

Having a vehicle wrapped fleet improves the perception of people towards your business. When they see your fleet, they will immediately think that you are a large brand and you can be trusted. People are also reassured when they see what services or products you offer through your vehicle wraps.

  • Does not damage your car’s paint

When you get your vehicle wrapped, you don’t have to worry about your car’s paint being damaged or warped after you remove the wrap. Vehicle wraps actually work as a shield for your car’s paint, ensuring that it will be protected from UV rays and minor damage caused by rocks, hail and other elements your vehicle will meet during your journey.

If you want to replace the wrap or remove it entirely, you don’t have to paint over it. It can peel off easily and your car’s paint will look the same way as you first bought it. This ensures that you can put a new wrap cleanly on your car and get more funds from it if you will sell your car.

  • Promotion happens everywhere

Finally, your promotion will last longer and will be seen everywhere whether people like it or not if you put them on vehicles. Nowadays, people get their information online and they often use advertisement blockers to get rid of promotional messages. But, when they see your vehicle on the road, they can’t get rid of the ad because it is in your vehicle.

Conclusion As a business or a brand, you need to find ways to maximize your promotional campaign both offline and online. With vehicle wraps, you don’t have to worry about your promotional activity cut short because of TV and radio requirements. When it is in your vehicle, you can promote wherever you want, whenever you want. Check what available vehicle wraps you can try out online and see if it will work before starting wrapping.

Two Ways to Streamline Your Business Thu, 12 Sep 2019 04:41:29 +0000 Your small business is growing every day, and you need to keep up with the speed of its growth. Take a moment to consider how you can help your day-to-day functionalities become more streamlined.

Invest in Good Software

It’s true that you need to spend money to make money, and that is especially true in the software that you choose to use. 

  • The Microsoft Office 365 suite is the one that most people are familiar with. It includes a word processor, a spreadsheet app, a slides app and so many more that are business-minded. Best of all, Office 365 business support agents are standing by in case you need help with something.
  • The Adobe suite is ideal for creative individuals: Video editing, graphic design and webpage building are some of the applications that it includes. Some businesses find it useful for marketing purposes.
  • If you specialize in drafting, design or architecture then the AutoDesk AutoCAD software is perfect for you. It does the job of several tools all at once by producing 3D scale models of whatever you are drawing.

Keep Your Employees Happy

Remember that a business can’t run without dedicated employees, so be sure to show appreciation every so often to yours. It’s not always the grand gestures that make a difference, sometimes the small ones matter the most.

  • Even if you can’t afford to pay them as much as you would like to right this moment, small incentives and yearly bonuses do make a difference. For example, add an extra $50 to the paychecks of employees who go a year with perfect attendance.
  •  Bring in something yummy every Friday. It doesn’t just have to be donuts; try muffins, bagels or whatever you think would go over well. This small perk can be the highlight of the office’s collective week! Don’t forget to also bring in fresh fruit for the people who claim to be dieting.
  • Pass on positive feedback and recognize a job well done. Be sure to verbalize to your employees that you appreciate them and notice what they do to help keep your business running. One strategy is to have a special wall or board dedicated to positive emails, thank-yous and shout-outs from clients and fellow employees to acknowledge them.

Running a business is no cakewalk and you’ve learned a lot as it has grown. Make daily processes easier to help make everything flow more smoothly.

Why Arcades Use Membership Cards Sat, 16 Feb 2019 03:56:02 +0000 Remember the classic days of the arcade when you’d waste away an entire day pumping quarter after quarter into a video game in order to hone your skills or earn a top score? As strange as it might seem, we’re quickly entering an era when some among the younger people at your local arcade will say no to this question.

games group

For the latest generation of public arcade gamers, there’s no need for a change machine to exchange your large bills into coins in order to play. In fact, you probably don’t even have to bring physical money to the arcade at all any more.

If you haven’t visited an arcade in awhile, you may be surprised to find out what it’s like inside a modern arcade on your next visit, since these days all you need to play your favourite new or nostalgic, old game is a plastic membership card.

The main reason that arcades have switched from tokens or quarters to using membership cards is that they’re more convenient for both the players and the establishment. For the players, there’s no need to save up every quarter you can get your hands on like you did as a kid; all you need to do is to put your weekly allowance in the bank. At the arcade, you simply use your debit card in a special electronic cashier machine, which loads up your membership card with all the funds you need for the day. Then you can start playing – it’s that easy!

The establishment, on the other hand, no longer has to worry about keeping their change machines stocked with quarters. This saves their staff the time of having to go around to every video game all day to empty out a full bank of coins – which costs the arcade less in labour and prevents interruptions in game play.

Since these cards are digital, they also allow for better security. Gone are the days when you could win free games all night by using the old double straw folded into the coin slot trick! If you’d like more information on the latest digital security that goes into these cards, you can click here to lean more about how to buy the security ID card printers that use the same technology that that a wide variety of industries use to maintain the highest calibre of available security. Another venue where you’ll see similar membership ID cards in use is at Virtual Reality gaming centers.

On the plus side, the money that the arcade saves with membership cards allows them to offer more special promotions, such as tournaments, where players can win preloaded cards. Better technology also means less technical issues, so arcade aficionados will be happy to know they won’t have to put up with as much waiting around for their favourite games to be repaired.

Modern digital ID cards provide a technology that can be used for a surprising variety of purposes, which is why so many industries are using them. Contact a digital ID card solutions distributor today to learn more!

The Big Reason Bitcoin Buyers Should Avoid Credit Cards Mon, 04 Feb 2019 03:42:06 +0000 Thinking about buying Bitcoin? Don’t buy on credit. For a year now, cryptocurrency exchanges have been warning their customers that using credit cards to buy Bitcoin can come with steep fees. Not only will cryptocurrency exchanges charge higher fees (often because credit cards simply charge higher transaction fees to merchants), but also because credit card companies will take a huge chunk out of your transaction as well.

credit cards

Many cryptocurrency exchanges no longer allow you to buy Bitcoin with a credit card at all, and that’s because so many credit card companies have barred Bitcoin purchases, including Citigroup, Bank of America, Chase, TD Bank, Virgin Money, and Lloyds Banking Group.

Why shouldn’t you be buying Bitcoin with a credit card?

#1 Credit Card Companies Now Treat Crypto Exchange Deposits as Cash Advances

One of the major changes that happened last year was that credit card issuers changed the MCCs (merchant category codes) for digital currency purchases. The new code means that banks and card issuers are able to charge additional fees: namely, cash advance fees.

These are not fees charged by your cryptocurrency exchange, but by your credit card issuer. MCCs are used to distinguish between one type of vendor and another, i.e., a hotel vs. a gas station. Changing the MCC for digital currencies means that now credit card companies can charge cash advance fees and interest rates, which could be much higher than your usual credit card fees.

For example, on cash advances, some popular Visa cards charge either $10 or 5% of the transaction, which is ever higher. On top of that, the annual interest rate is over 26%, compared to an average of 16 to 25% for other purchases. Simply put, it’s too expensive to buy cryptocurrency with credit card.

#2 Going into Debt to Invest is Not a Great Idea.

The other reason you should avoid the practice is that borrowing to invest can be a very bad idea. If the investments take a downturn, you could wind up owing a lot of money with no way to pay for it. The fear of bankruptcies and foreclosures in the Bitcoin bubble ignited the trend in credit card companies issuing cash advance fees.

It’s also just not a good idea for yourself. Given Bitcoin’s price volatility, you shouldn’t be spending money that you don’t have. Bitcoin can be a very useful tool for businesses or individuals looking to make online purchases or pay contractors. It can also be a great investment if you’re looking for a high-risk, high-reward investment.

What are the alternatives to using a credit card to buy Bitcoin?

A year ago, it was much harder to buy Bitcoin without a credit card. Today, cryptocurrency exchanges like Bitbuy have made it possible to buy cryptocurrency with your debit card using an eTransfer. The fees are lower, but the exchange does need to have good relationships with the banking system.  You can check out this post to learn more about transferring money directly from your bank account to a cryptocurrency exchange.

There are other ways to buy Bitcoin as well, including Wire Transfer and Flexepin accepted by cryptocurrency exchanges. Before you start buying Bitcoin, do your research into low-fee cryptocurrency exchanges and payment methods.

The Launch of Agile Metrics in Project Management Thu, 20 Dec 2018 17:56:05 +0000 Metrics is the measurement of an organization’s performance, it pertains to the team’s qualitative output and alignment to the company’s goal.

A firm with no data is equivalent to a blindfolded man. Without the sense of sight, the man finds difficulty assessing the right direction and what steps to take to move from one place to another. Same goes in business, the firm won’t know if the objective was achieved on time or the clients and stakeholders are satisfied with the outcome.

Nowadays, most organizations use agile metrics to build consistent team productivity and quality outcome but how well do they know its’ purpose?


Photo by rawpixel on Unsplash

The Answer for Team Productivity

Agile Metrics not only measures the cause and effect of a situation or assess the development of a project. It is an indicator of any performance changes and progress of a cross-functional team. The group is composed of people from different departments, dedicated to execute the company’s vision and accomplish the tasks.

  1.    Start-to-End Ratio

Start-to-End Ratio measures the difference of the target goal and the number of completed work. In this metrics, it aids the group to identify WHAT they want to achieve after the sprint and HOW to carry out the plan. During the HOW phase, the team indicates the tasks and sprint backlog items.

  1.    TimeBoxed Sprints

This type of agile metrics reports the time consumption of a task, covering the re-checking and testing of the program. It assists in estimating the completion of a job while measuring the number of errors reported after.

In a traditional setting, a manager would assign tasks in one go. But according to the metrics, this isn’t ideal for team efficiency. The “TimeBoxed Sprints” believe in focusing on one goal which means shortening the sprints to 1-2 weeks. What’s the outcome? A thought-through plan and quality deliverables.


Photo by rawpixel on Unsplash

  1.    Defect Escape Rate

A common mistake of project management is how the team checks for defects AFTER the project’s completion. As your team focuses on quality control, it should use ‘test-driven development’ to eliminate bugs and issues. So, while the project is under development, a set of people should test and scan through the program to fix any bugs.

  1. Velocity Theory

Velocity is a way to measure the work progress in a sprint, it gives an accurate and realistic performance chart. The average total of 3 iterations calculate the velocity, individual performance and finished work. This plans out the next sprint’s target goal based on team performance.

In the first sprint, the target is 100 story points, but the team managed to finish 50 stories. The data acquired provides the group an ideal target plan which means they’ll adjust the goal to 45-50 story points, increasing it gradually to the team’s improvement and capability over time.


An organization can follow the four Metrics, but it won’t mean anything if not for a close-knit team. Without the stability and mutual accountability of the group, the desired outcome won’t go through. With that said, creating an empowered and quality driven team involves open communication and value delivery.

Combining digital and print for a successful marketing campaign Fri, 30 Nov 2018 17:34:40 +0000 brand

Digital and print can work together well for a successful marketing campaign for your business.  Print should take place in any marketing campaign and it can work well in the digital area too.  Print marketing has continued to grow and evolve alongside the digital area.  Therefore,mixing digital and print is the future of modern marketing campaigns.

Coupons Or Codes

A great way to use your print campaign is to use coupons on your printed leaflets and or flyers.  These can be redeemed through a website and therefore will track the success of the leaflet distribution.  This will tell you how your customers are interacting with your leaflet campaign and you will be able to tell how to tweak areas to get the best potential from this type of marketing campaign in the future.  You can also direct customers to your social media pages where you could be holding a competition or giveaway.  This would get the customers to interact with you on your social media and also share your posts and tell others about your business too.

Business Cards

Collecting business cards for email distribution and therefore making connections linked in via networking.  According to Jamie from Leeds Printing Company “This is another great way to use both digital and print to your advantage.  Make sure your business card is of high quality and shows exactly what your business does, so it gives a great first impression to connections.”  Contacting such connections after a networking event is a sure way for them to remember you if you do this as soon as possible after the event, you are fresh in their memory.  This could lead to prospective connections that could be very valuable in your business.

Some digital marketing companies have noticed the benefits of print now too.  There has been an increase in brochures and printed magazines to market their brands.  Using these marketing techniques alongside each other works effectively.

QR Codes

QR codes are a great way to also combine digital and print.  Customers can scan the codes using their mobile phones or entering a URL shown in the printed material.  This way you can drive traffic to your online campaigns and you can monitor the data you get from it.  QR codes can be printed on most things and are a great way to get your customers to interact with you digitally while digesting the printed material.

Personalised Letters

Sending personalised letters to your customers and connections then use CRM like Hubspot to then monitor people that are visiting your site, track performance and to contact them.  A personalised letter is a unique way of contacting someone and this would mix digital and print perfectly for your marketing campaign.  Personalised print media has a more powerful presence than personalised emails.  It makes the person feel more valued and special and a more personal touch that can sometimes lack in traditional print marketing.

It has been shown that customers interact with print and digital marketing in different ways.  They should complement each other in a way that helps and grows your business.

5 ways of creating an inviting entrance to your business Tue, 06 Nov 2018 15:16:36 +0000 business_sign

All businesses no matter what you sell or provide should want to improve on their ways to create an inviting entrance to your business.  A lot of the times your business will be judged on the entrance to your business and therefore you want to make that first right impression to all customers.  Here are 5 ways of creating an inviting entrance to your business.

  1. Wall signs are a great way to invite your customers to your business entrance. They could show your logo and or slogans and show your customers that your business is extremely professional and welcoming.   You could have several different walls signs such as illuminated signs, window vinyl, printed vinyl, etched vinyl, acrylic signs, aluminium tray signs, foamex signs, dibond signs, projection signs, correx signs.  You could also have PVC banners which you could place in your reception area with your business details or special offers on.
  2. Directory signs are needed in most businesses. Whether you have a product you sell or a service.  According to Jamie from Dock Street Signs “Directory signs can be anything from signs on doors letting you know which door leads where or to direct you to another area of the business.” Pavement signs are great for directing someone into your business.  They attract attention to your business from the foot fall of people walking past.  They are weighted to protect from the wind and waterproof too.
  3. The reception desk should be one of the most inviting areas of your business. This will be the first impression that the customer has, so it is very important to make that great first impression.  It should be a fully functioning area, showing the business professionalism first hand.  You should have all you need in the reception area such as telephone, printer, computers etc.  You could also install a coffee or drinks machine in your reception area for your customers to make themselves feel more welcome and relaxed in your business.
  4. Your employees should be inviting, welcoming and happy in their work. This will reflect onto the customer.  They help run your business and are part of the whole process.  Make sure they are valued, and this will reflect highly.  If your employees are polite and inviting the customers will come back and spread this by word of mouth.  This is a great recommendation for your business.

Make sure your entrance to your business is clean and your reception area is clean too.  Make sure the windows are washed and the entrance ways are clean.  Make sure the exterior of the building is clean and signs are clean too.  If your front door needs a paint, make sure this is also done.  Add some flowers and plants to the outside area.  This will give you a lovely aesthetic pleasing welcome to any customers.  Then once clean hire professionals to give the place a clean so it never gets too dirty, which would put off potential customers and remaining customers too.