An Exercise in Blogging, Money and Business Promotion Thu, 31 Dec 2020 04:35:12 +0000 en-US hourly 1 How To Open Your Own Business Thu, 31 Dec 2020 04:35:10 +0000 If you are considering starting a business, there are a few simple but necessary steps you should know are involved. Regardless of what kind of business you want to open, make sure you are organized and prepared throughout the process. 


Before looking into establishing your business make sure you have a business plan. It is not worth the time and money needed to open a business if you do not have a clear outline of your purpose, goals and projections. Your business plan should outline your mission statement along with how much money will be needed to get things up and running. Include as much detail as possible when writing out your business plan. This is especially important for those working with partners.

business location


Decide whether your business will require a physical office or storefront location. Where your business is located can affect your taxes and overall revenue. Rates of rent, taxes and other safety concerns could influence your decision when it comes to location. If you are setting up an online store you may focus more on your mailing address for convenience, but will still need a physical address to file your business with your state.

paper work


While you might be eager to get this part taken care of so your business can legally operate, take your time while picking your business name. You want your name to capture your brand and reflect your purpose. Make sure it is unique and one of a kind. Once you decide upon a name, you can fill out the necessary paperwork to register your business legally with your state. While there is usually a small fee associated with this paperwork, this also provides protection for your company and further business endeavors.

Every business owner must start by legally establishing their company. With some planning and organizational skills, you can easily and successfully establish your own business.

How B2B Companies Can Improve the Customer Experience Sat, 05 Sep 2020 05:08:56 +0000 B2B organizations obviously don’t behave like B2B companies. To elaborate, B2B companies market, advertise, and present themselves differently than businesses that interact with consumers directly. Yet, that doesn’t mean professionals in B2B organizations can afford to overlook the customer experience. Indeed, many B2B sales are based on personal relationships and client satisfaction, which makes it all the more vital for B2B companies to deliver positive results as often as possible. With that in mind, today we’ll explain how B2B organizations can prioritize and improve the customer experience for their partners. Check it out here:

Monitor Feedback

Some B2C companies have hundreds of interactions with customers on a daily basis. And those customers aren’t shy about providing feedback in the form of online reviews, social media posts, and referrals. On the other hand, some B2B companies only make 5-10 sales a year. This means that B2B sales pros have to be much more diligent about monitoring customer feedback when they get it. What’s more, it’s often a good idea to solicit that feedback by sending out surveys on a semi-regular basis. If a big client is unhappy with any aspect of your product or service, you need to learn about it ASAP.

Improve Performance

In many ways, B2B transactions are more “technical” than they are “emotional.” So it only makes sense that bolstering your company’s product and service performance will only make your business more viable. This could mean anything from adding new product capabilities to streamlining your order fulfillment process.

Reward Loyalty

As we’ve touched on above, some B2B organizations rely on 5-10 massive clients to maintain their revenue streams. Understandably, client retention is integral to B2B business success. In order to make sure you don’t ever lose a crucial client, it’s a good idea to introduce reward programs and to offer special bonuses or discounts for your most loyal clients. Doing so will let your clients know that you don’t take them for granted and incentivize them to renew their contracts when the time comes.

Align Your Tactics

Enhancing the customer experience often comes down to managing expectations. That’s why B2B companies need to form cohesive marketing, advertising, sales, and customer-service strategies. When these departments are out of alignment with each other, customers are almost guaranteed to experience some level of confusion or frustration. Do your best to make sure everyone on your team is on the same page –– regardless of their position in the company.

Conclusion Whether your B2B company manufactures complex equipment like 5 ml serological pipettes or basic school supplies, these tips will help you cultivate more positive customer relationships and outcomes. Keep them handy at all times!

5 Benefits of Vehicle Wraps Thu, 19 Mar 2020 07:09:01 +0000 When promoting a business or a brand, it is important that you can promote in places where people can see them. Some businesses would focus on posting their promotions in public areas like parks, shopping malls and in large billboard towers on highways. But, did you know you can also promote using your vehicles?


Vehicle wraps or car wrapping are now becoming popular for businesses as a way to promote their products, services and brand. No matter what industry your business is, you can use vehicle wraps for your needs. You can be as creative as you want with them and you don’t have to pay for monthly rent for the ad space you are using.

Aside from being affordable, here are the five major benefits of vehicle wraps that you should consider when trying to find ways to promote your business or brand:

  1. Higher impression for a cheaper cost

Vehicle wraps can get more impressions compared to other types of advertisements. From the time you get the vehicle wrapped to the time you retire the vehicle, you can easily get 30,000 to 80,000 impressions daily depending on how often your vehicle is driven around the area. You will even get impressions even if you drive your vehicle during the weekends.

If you compute the impressions you can make for a year and how much you invested for them, you can make as much as 11,000,000 impressions per year or around $.050 per one thousand impressions. Vehicle wraps vary in prices depending on how large your vehicle is and what type of vehicle wrap you request. Usually, they can start around $300 and they can last all year or more.

If you promote on TV or in billboards, you can spend around $20 to $50 per one thousand impressions and that is a lot of money. You also have to constantly renew your advertisements so it will be shown a lot of time.

  • 24/7 promotion

Vehicle wraps are also ideal because you don’t have to worry about people not seeing your promotion because they have to catch it on a certain time slot on TV or radio. TV and radio ads are always short and it won’t be repeated as much as you want to because of how much you paid for airtime. You also have to compete with other ads that are also shown alongside it. Furthermore, you will need to pay for a new fee once a new campaign kicks in.

With vehicle wraps, your promotion happens 24/7. Whether your vehicle is out for deliveries or parked in a parking lot, people will be able to see your advertisement clearly. They will also have more time to take in your message because they don’t have to worry about it disappearing too quickly. They can take a photo of your vehicle wrap and peruse the message at their own leisure.

  • Improves your image

Having a vehicle wrapped fleet improves the perception of people towards your business. When they see your fleet, they will immediately think that you are a large brand and you can be trusted. People are also reassured when they see what services or products you offer through your vehicle wraps.

  • Does not damage your car’s paint

When you get your vehicle wrapped, you don’t have to worry about your car’s paint being damaged or warped after you remove the wrap. Vehicle wraps actually work as a shield for your car’s paint, ensuring that it will be protected from UV rays and minor damage caused by rocks, hail and other elements your vehicle will meet during your journey.

If you want to replace the wrap or remove it entirely, you don’t have to paint over it. It can peel off easily and your car’s paint will look the same way as you first bought it. This ensures that you can put a new wrap cleanly on your car and get more funds from it if you will sell your car.

  • Promotion happens everywhere

Finally, your promotion will last longer and will be seen everywhere whether people like it or not if you put them on vehicles. Nowadays, people get their information online and they often use advertisement blockers to get rid of promotional messages. But, when they see your vehicle on the road, they can’t get rid of the ad because it is in your vehicle.

Conclusion As a business or a brand, you need to find ways to maximize your promotional campaign both offline and online. With vehicle wraps, you don’t have to worry about your promotional activity cut short because of TV and radio requirements. When it is in your vehicle, you can promote wherever you want, whenever you want. Check what available vehicle wraps you can try out online and see if it will work before starting wrapping.

Two Ways to Streamline Your Business Thu, 12 Sep 2019 04:41:29 +0000 Your small business is growing every day, and you need to keep up with the speed of its growth. Take a moment to consider how you can help your day-to-day functionalities become more streamlined.

Invest in Good Software

It’s true that you need to spend money to make money, and that is especially true in the software that you choose to use. 

  • The Microsoft Office 365 suite is the one that most people are familiar with. It includes a word processor, a spreadsheet app, a slides app and so many more that are business-minded. Best of all, Office 365 business support agents are standing by in case you need help with something.
  • The Adobe suite is ideal for creative individuals: Video editing, graphic design and webpage building are some of the applications that it includes. Some businesses find it useful for marketing purposes.
  • If you specialize in drafting, design or architecture then the AutoDesk AutoCAD software is perfect for you. It does the job of several tools all at once by producing 3D scale models of whatever you are drawing.

Keep Your Employees Happy

Remember that a business can’t run without dedicated employees, so be sure to show appreciation every so often to yours. It’s not always the grand gestures that make a difference, sometimes the small ones matter the most.

  • Even if you can’t afford to pay them as much as you would like to right this moment, small incentives and yearly bonuses do make a difference. For example, add an extra $50 to the paychecks of employees who go a year with perfect attendance.
  •  Bring in something yummy every Friday. It doesn’t just have to be donuts; try muffins, bagels or whatever you think would go over well. This small perk can be the highlight of the office’s collective week! Don’t forget to also bring in fresh fruit for the people who claim to be dieting.
  • Pass on positive feedback and recognize a job well done. Be sure to verbalize to your employees that you appreciate them and notice what they do to help keep your business running. One strategy is to have a special wall or board dedicated to positive emails, thank-yous and shout-outs from clients and fellow employees to acknowledge them.

Running a business is no cakewalk and you’ve learned a lot as it has grown. Make daily processes easier to help make everything flow more smoothly.

Why Arcades Use Membership Cards Sat, 16 Feb 2019 03:56:02 +0000 Remember the classic days of the arcade when you’d waste away an entire day pumping quarter after quarter into a video game in order to hone your skills or earn a top score? As strange as it might seem, we’re quickly entering an era when some among the younger people at your local arcade will say no to this question.

games group

For the latest generation of public arcade gamers, there’s no need for a change machine to exchange your large bills into coins in order to play. In fact, you probably don’t even have to bring physical money to the arcade at all any more.

If you haven’t visited an arcade in awhile, you may be surprised to find out what it’s like inside a modern arcade on your next visit, since these days all you need to play your favourite new or nostalgic, old game is a plastic membership card.

The main reason that arcades have switched from tokens or quarters to using membership cards is that they’re more convenient for both the players and the establishment. For the players, there’s no need to save up every quarter you can get your hands on like you did as a kid; all you need to do is to put your weekly allowance in the bank. At the arcade, you simply use your debit card in a special electronic cashier machine, which loads up your membership card with all the funds you need for the day. Then you can start playing – it’s that easy!

The establishment, on the other hand, no longer has to worry about keeping their change machines stocked with quarters. This saves their staff the time of having to go around to every video game all day to empty out a full bank of coins – which costs the arcade less in labour and prevents interruptions in game play.

Since these cards are digital, they also allow for better security. Gone are the days when you could win free games all night by using the old double straw folded into the coin slot trick! If you’d like more information on the latest digital security that goes into these cards, you can click here to lean more about how to buy the security ID card printers that use the same technology that that a wide variety of industries use to maintain the highest calibre of available security. Another venue where you’ll see similar membership ID cards in use is at Virtual Reality gaming centers.

On the plus side, the money that the arcade saves with membership cards allows them to offer more special promotions, such as tournaments, where players can win preloaded cards. Better technology also means less technical issues, so arcade aficionados will be happy to know they won’t have to put up with as much waiting around for their favourite games to be repaired.

Modern digital ID cards provide a technology that can be used for a surprising variety of purposes, which is why so many industries are using them. Contact a digital ID card solutions distributor today to learn more!

The Launch of Agile Metrics in Project Management Thu, 20 Dec 2018 17:56:05 +0000 Metrics is the measurement of an organization’s performance, it pertains to the team’s qualitative output and alignment to the company’s goal.

A firm with no data is equivalent to a blindfolded man. Without the sense of sight, the man finds difficulty assessing the right direction and what steps to take to move from one place to another. Same goes in business, the firm won’t know if the objective was achieved on time or the clients and stakeholders are satisfied with the outcome.

Nowadays, most organizations use agile metrics to build consistent team productivity and quality outcome but how well do they know its’ purpose?


Photo by rawpixel on Unsplash

The Answer for Team Productivity

Agile Metrics not only measures the cause and effect of a situation or assess the development of a project. It is an indicator of any performance changes and progress of a cross-functional team. The group is composed of people from different departments, dedicated to execute the company’s vision and accomplish the tasks.

  1.    Start-to-End Ratio

Start-to-End Ratio measures the difference of the target goal and the number of completed work. In this metrics, it aids the group to identify WHAT they want to achieve after the sprint and HOW to carry out the plan. During the HOW phase, the team indicates the tasks and sprint backlog items.

  1.    TimeBoxed Sprints

This type of agile metrics reports the time consumption of a task, covering the re-checking and testing of the program. It assists in estimating the completion of a job while measuring the number of errors reported after.

In a traditional setting, a manager would assign tasks in one go. But according to the metrics, this isn’t ideal for team efficiency. The “TimeBoxed Sprints” believe in focusing on one goal which means shortening the sprints to 1-2 weeks. What’s the outcome? A thought-through plan and quality deliverables.


Photo by rawpixel on Unsplash

  1.    Defect Escape Rate

A common mistake of project management is how the team checks for defects AFTER the project’s completion. As your team focuses on quality control, it should use ‘test-driven development’ to eliminate bugs and issues. So, while the project is under development, a set of people should test and scan through the program to fix any bugs.

  1. Velocity Theory

Velocity is a way to measure the work progress in a sprint, it gives an accurate and realistic performance chart. The average total of 3 iterations calculate the velocity, individual performance and finished work. This plans out the next sprint’s target goal based on team performance.

In the first sprint, the target is 100 story points, but the team managed to finish 50 stories. The data acquired provides the group an ideal target plan which means they’ll adjust the goal to 45-50 story points, increasing it gradually to the team’s improvement and capability over time.


An organization can follow the four Metrics, but it won’t mean anything if not for a close-knit team. Without the stability and mutual accountability of the group, the desired outcome won’t go through. With that said, creating an empowered and quality driven team involves open communication and value delivery.

Combining digital and print for a successful marketing campaign Fri, 30 Nov 2018 17:34:40 +0000 brand

Digital and print can work together well for a successful marketing campaign for your business.  Print should take place in any marketing campaign and it can work well in the digital area too.  Print marketing has continued to grow and evolve alongside the digital area.  Therefore,mixing digital and print is the future of modern marketing campaigns.

Coupons Or Codes

A great way to use your print campaign is to use coupons on your printed leaflets and or flyers.  These can be redeemed through a website and therefore will track the success of the leaflet distribution.  This will tell you how your customers are interacting with your leaflet campaign and you will be able to tell how to tweak areas to get the best potential from this type of marketing campaign in the future.  You can also direct customers to your social media pages where you could be holding a competition or giveaway.  This would get the customers to interact with you on your social media and also share your posts and tell others about your business too.

Business Cards

Collecting business cards for email distribution and therefore making connections linked in via networking.  According to Jamie from Leeds Printing Company “This is another great way to use both digital and print to your advantage.  Make sure your business card is of high quality and shows exactly what your business does, so it gives a great first impression to connections.”  Contacting such connections after a networking event is a sure way for them to remember you if you do this as soon as possible after the event, you are fresh in their memory.  This could lead to prospective connections that could be very valuable in your business.

Some digital marketing companies have noticed the benefits of print now too.  There has been an increase in brochures and printed magazines to market their brands.  Using these marketing techniques alongside each other works effectively.

QR Codes

QR codes are a great way to also combine digital and print.  Customers can scan the codes using their mobile phones or entering a URL shown in the printed material.  This way you can drive traffic to your online campaigns and you can monitor the data you get from it.  QR codes can be printed on most things and are a great way to get your customers to interact with you digitally while digesting the printed material.

Personalised Letters

Sending personalised letters to your customers and connections then use CRM like Hubspot to then monitor people that are visiting your site, track performance and to contact them.  A personalised letter is a unique way of contacting someone and this would mix digital and print perfectly for your marketing campaign.  Personalised print media has a more powerful presence than personalised emails.  It makes the person feel more valued and special and a more personal touch that can sometimes lack in traditional print marketing.

It has been shown that customers interact with print and digital marketing in different ways.  They should complement each other in a way that helps and grows your business.

5 ways of creating an inviting entrance to your business Tue, 06 Nov 2018 15:16:36 +0000 business_sign

All businesses no matter what you sell or provide should want to improve on their ways to create an inviting entrance to your business.  A lot of the times your business will be judged on the entrance to your business and therefore you want to make that first right impression to all customers.  Here are 5 ways of creating an inviting entrance to your business.

  1. Wall signs are a great way to invite your customers to your business entrance. They could show your logo and or slogans and show your customers that your business is extremely professional and welcoming.   You could have several different walls signs such as illuminated signs, window vinyl, printed vinyl, etched vinyl, acrylic signs, aluminium tray signs, foamex signs, dibond signs, projection signs, correx signs.  You could also have PVC banners which you could place in your reception area with your business details or special offers on.
  2. Directory signs are needed in most businesses. Whether you have a product you sell or a service.  According to Jamie from Dock Street Signs “Directory signs can be anything from signs on doors letting you know which door leads where or to direct you to another area of the business.” Pavement signs are great for directing someone into your business.  They attract attention to your business from the foot fall of people walking past.  They are weighted to protect from the wind and waterproof too.
  3. The reception desk should be one of the most inviting areas of your business. This will be the first impression that the customer has, so it is very important to make that great first impression.  It should be a fully functioning area, showing the business professionalism first hand.  You should have all you need in the reception area such as telephone, printer, computers etc.  You could also install a coffee or drinks machine in your reception area for your customers to make themselves feel more welcome and relaxed in your business.
  4. Your employees should be inviting, welcoming and happy in their work. This will reflect onto the customer.  They help run your business and are part of the whole process.  Make sure they are valued, and this will reflect highly.  If your employees are polite and inviting the customers will come back and spread this by word of mouth.  This is a great recommendation for your business.

Make sure your entrance to your business is clean and your reception area is clean too.  Make sure the windows are washed and the entrance ways are clean.  Make sure the exterior of the building is clean and signs are clean too.  If your front door needs a paint, make sure this is also done.  Add some flowers and plants to the outside area.  This will give you a lovely aesthetic pleasing welcome to any customers.  Then once clean hire professionals to give the place a clean so it never gets too dirty, which would put off potential customers and remaining customers too.

Extending Your Mobile App Online Thu, 01 Nov 2018 12:42:49 +0000 Let’s say that you or your business have a mobile app. It’s good—that is, it’s functional, it’s engaging, and your users like it. It’s a hit. So what’s the next step? For many people, the next logical step is to create what’s known as a web app. What is that, and why would people be so keen on creating it? Here’s a quick primer on the wonderful world of web apps.


What Are Web Apps? 

The easiest way to think about web apps is as dynamic websites—like websites with the functionality of desktop software or mobile apps. In other words, for our purposes, they’re like an extension of your mobile app online. And while web apps can approximate the functionality of your mobile app, they can also offer different services to complement the things your mobile app does.

Not every web app has a mobile app attached to it, of course. Some businesses decide that they don’t need a mobile app with their web applications, and that may be a reasonable approach depending on the business they’re in. A business may choose to develop an online training system as a web app, for example, but may decide that there is no benefit to pairing it with a mobile app. But when it comes to mobile apps, there are definite benefits to having both.

Why Develop A Web App?

Some people may argue that they already have a mobile app, and therefore don’t need a web app—but that ignores the upsides of having a web app working in tandem with existing mobile capabilities. One of the biggest benefits of web apps is an increased potential customer reach. If someone is on a computer and wants to access your service, having a web app allows them to engage for longer and more often with what you provide.

Consider apps like Instagram or Uber: although both Instagram and Uber are more well-known for their mobile apps, they each also offer users a web app. While neither really needs a web app—most users would likely be happy to continue using the apps if they were smartphone- or device-only—having full functionality on the web as well offers a more comprehensive experience. The web apps that Uber or Instagram have developed may attract different users, for example, such as people who are interested in Uber’s service but who are not as comfortable with smartphones, or Instagram users whose smartphones get lost or broken, but who can continue to engage with the Instagram community. In many cases, the better question to ask is not “why should I have a web app?” but “why shouldn’t I have a web app?” If people want to use your app, let them—no matter how they prefer to interact with it.

Guaraná Technologies — recently rated one of the top app developers in Canada for 2018 by and CrowdReviews — have plenty of experience cross-developing mobile and web apps, and they identify three major qualities that web apps should demonstrate. The first is reliability: instant loading and resistance to even uncertain network conditions. Second is speed: they should respond quickly to user input and animations should always be smooth. The last is that they should be engaging: web apps should feel natural and immersive. Ensure that web apps follow these rules and users won’t feel a shock when they cross over from mobile apps to their web counterparts.

At the end of the day, it’s all about users. Giving your users more ways to interact with your app is, simply put, a good idea. Let them branch out, let them show your app off to different users using different mediums, and let them keep engaging with your product. Whether you’re a new startup or you’re Instagram, odds are that having a web app is going to be a smart move.

Finding Experts to Repair Water Damage Mon, 10 Sep 2018 13:06:41 +0000 Repair_Water_Damage

Has your home or office been damaged by water? If this is the case, you need to find the right people to handle the restoration that will need to be performed. This is not a job that you should allow anyone to do. Water restoration needs to be done in a very specific manner. This means that the company that you hire needs to know exactly what they are doing. Otherwise, you might run into some serious problems. Here is what you should to find a company that will restore your structure to the way it was once it has been damaged by water.

1. How much experience does the company have when it comes to repairing water damage?

Ideally, the company that you hire should have at least five years of experience repairing water damage. This will ensure the job will be done right the first time. The company should have a good reputation in your community. Try to find a company that has been hired by some of your friends and family. They can tell you about the quality of work the company will perform for you. Do you need to fix water damage in a hospital? If so, make sure the company can perform water restoration for hospitals.

2. How quickly will the repairs be able to begin?

Water damage is not something that you should wait very long to repair. The restoration work should be started as soon as possible. Therefore, you need to find a company that does not put you off for a week or more. Keep calling water restoration companies until you find one that begin to fix the damage immediately.

3. Does the company have the proper license and insurance?

You should never assume that a water damage restoration company is licensed and insured. Therefore, you should verify the credentials of the company with your own eyes. Make sure that the license and insurance have not expired. A license will ensure the workers have been properly trained. The insurance will guarantee that you will be reimbursed if the crew causes any damage to your property.